ActionAid

ActionAid’s 2011-1015 strategy
For many organisations, 2011 brought with it the need for a new five-year organisational strategy. ActionAid commissioned me to edit and write an introductory leaflet for their strategy.

The challenge
To edit ActionAid’s 28-page ‘People’s Action to End Poverty’ strategy to make it more compelling, inspirational and easy-to-understand for staff, funders, governments and supporters.

I also wrote a six-page leaflet summarising the strategy, to make it more accessible for these audiences.

The impact
Two publications ActionAid can use to inspire and excite their staff, supporters and funders about their work.


See the strategies

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