British Lung Foundation annual review
Soon after editing the British Lung Foundation’s (BLF) member magazine, the organisation commissioned me again to write their 2010/2011 annual review.

The challenge
To sort through information from several BLF departments and regional offices about their achievements in 2010/11, decide what the annual review should include and omit, come up with a structure for the publication, interview case studies, then write 44 pages of concise, compelling copy.

The annual review had to appeal to a wide range of audiences, from funders to individual supporters, but it had one key aim: to show the BLF’s impact above all else.

The impact
An annual review with every word focused on the difference the BLF makes to the lives of those affected by lung disease.

See a copy of the annual review

BLF annual review

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