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The Plain English Campaign believes that “everyone should be able to read, understand and act on public information after a single reading”. That’s surely something all charities should aim for too. What could be more important than making sure your … Continue reading
For most organisations, the annual review is your flagship publication. It has the biggest budget, takes the most time and involves the most people. There’s a lot at stake, so it’s worth doing some important scoping work up front to … Continue reading
You can have the best impact statistics. Brilliant case studies. A fantastic structure for your publication. But without applying the very basics of good writing, your charity communications won’t shine. Poor writing turns readers off, and weakens even the best … Continue reading
Are you producing your charity newsletter, magazine, website and brochures because that’s what charities do? It’s surprising but true that many organisations spend huge resources and time creating media, marketing materials and publications without asking before they begin: What is this … Continue reading
First, the bad news. In charity communications, there’s no such thing as the general public. If you think your charity’s target audience is “everyone” you’ll be setting yourself an impossible task of communicating effectively with all of them. Your copy … Continue reading