Category Archives: Online

Your guide to charity annual reviews 2016: 6 ingredients

  For some charity communicators, the very idea of creating this year’s annual review will send shivers down your spine. After all, didn’t you just sign the last one off a couple of months ago? For others, it’ll be an … Continue reading

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Charity writing: my 5 new year’s resolutions

I love new year’s resolutions. A chance to think about your goals for the year ahead, commit them to paper, to be revisited at the end of 2016. As well as the usual personal ones, I’ve been thinking about my … Continue reading

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Great charity writing: 8 top tips from the Charity Writing and Communications Training Days 2015

Were you one of the 170 people who came to the Charity Writing and Communications Training Days last month? The two-day event, which I organised with the Directory of Social Change, was packed full of inspiring speakers, talking about everything … Continue reading

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10 top tips for great charity web copy

In web writing, every word counts. Not only do you have less space than on the printed page, but you need to use just the right words to make your website attractive to search engines. Here are my 10 top … Continue reading

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How to get your e-newsletter opened and read

We all know the scary statistics. Only 23% of charity emails are even opened. And then only 3% generate a “click through” to charity websites. How can you beat these figures? Here are my top tips: Change your subject line … Continue reading

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