Drinkaware is the UK’s leading alcohol awareness charity, tasked with changing the population’s attitudes and habits towards drinking
As a writer/editor at ngo.media, I regularly wrote web features and medical factsheets for the organisation.
To come up with ideas for and write features to convey Drinkaware’s very specific key messages to many different audiences, from students to over-50s. Every article had to present the facts about alcohol in an engaging format, yet strike a friendly, non judgemental tone.
Producing the medical factsheets involved researching and putting together simple, yet impactful, copy about how alcohol affects different aspects of health.
Web copy that engages readers with Drinkaware’s key messages and ultimately compels them to change their behaviour.
Below are links to just a few of the features and factsheets I’ve written for Drinkaware.