WWF Palm Oil Scorecard and Soy Report Card

Did you know that everything from shampoo and lipstick to ice cream and margarine contains palm oil? And much of it is grown on plantations created by destroying Indonesian and Malaysian forests – which are vital to control climate change and home to endangered species including orang-utans, tigers and elephants?

Do you realise soy production has expanded tenfold in the past 50 years, annihilating tens of millions of hectares of South American rainforest, to meet the world’s rocketing demand for animal feed?

These commodities can be grown responsibly, without this immense damage. WWF is working hard to encourage companies to grow and buy sustainable palm oil and soy.

A key part of their drive is two bi-annual reports: the WWF Palm Oil Scorecard and the WWF Soy Report Card, highlighting which international companies are doing well on sourcing responsible palm oil/soy – and which are lagging behind.

The challenge
To produce the WWF Palm Oil Scorecard 2013 and the WWF Soy Report Card 2014 from start to finish. This involved writing and editing text, coming up with creative design concepts to present results for 130 companies (palm oil)/88 companies (soy), and managing design and production of 60-page PDF versions and mini websites for each report.

Collaborating with WWF stakeholders in three countries and on two continents, plus a research company and graphic design and digital agencies I commissioned, I worked on a very tight schedule, with complicated information, to produce the reports in time for crucial Roundtable on Sustainable Palm Oil and Roundtable on Responsible Soy meetings

The result
Two creatively designed, punchy reports that expose companies like Nando’s and Danone for their lack of action on responsible soy and Burger King and Subway for their lack of action on sustainable palm oil, which WWF has used to successfully move companies to change.

Both reports got international media coverage, including in the Guardian.

See my work

Responsible Soy Sourcing WWF

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