Author Archives: Jennifer Campbell

Your guide to charity annual reviews 2016: 6 ingredients

  For some charity communicators, the very idea of creating this year’s annual review will send shivers down your spine. After all, didn’t you just sign the last one off a couple of months ago? For others, it’ll be an … Continue reading

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Charity writing: my 5 new year’s resolutions

I love new year’s resolutions. A chance to think about your goals for the year ahead, commit them to paper, to be revisited at the end of 2016. As well as the usual personal ones, I’ve been thinking about my … Continue reading

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Great charity writing: 8 top tips from the Charity Writing and Communications Training Days 2015

Were you one of the 170 people who came to the Charity Writing and Communications Training Days last month? The two-day event, which I organised with the Directory of Social Change, was packed full of inspiring speakers, talking about everything … Continue reading

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Get inspired: Five of the best annual reports

The annual report. Every charity’s got to produce one. A few choose to just satisfy the Charity Commission’s regulations with a basic document showing their financials for the year. But most take the opportunity to produce a marketing document the … Continue reading

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What Anne Frank taught me about charity writing

Anne Frank made me want to become a writer. I read her diary when I was 11. “Will I ever become a journalist or a writer? I hope so, oh, I hope so very much,” she wrote. Her moving, clever … Continue reading

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Innovative charity annual review ideas

Your annual review is probably your charity’s flagship publication. It has the biggest budget, takes the most time and involves the most people. It couldn’t be more important to get it right – but it’s easy to fall into the … Continue reading

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How to edit copy

If you work in charity communications, it’s probably your job to edit other people’s copy, from articles for your magazine, newsletter, website and annual review to jargon-packed reports. If you’re lucky, contributors will send you work written exactly to brief, … Continue reading

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Revolutionise your publications – in an afternoon

Keeping creativity high can be tough for charity communicators. You produce the same publications, about the same subject, day after day. It’s easy to get stale. But it’s also easy to inject some zing back into your communications. There are … Continue reading

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10 top tips for great charity web copy

In web writing, every word counts. Not only do you have less space than on the printed page, but you need to use just the right words to make your website attractive to search engines. Here are my 10 top … Continue reading

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Great charity speech writing: the five “P”s

Some politicians have you hanging on their every word while others lose you after the opening sentence. Ever wondered why? I blame the speech writers … Here are five top tips to help you write a speech or presentation that’ll keep … Continue reading

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