Since early 2024 I’ve edited Insider, APF’s bi-annual magazine for people with pulmonary fibrosis (PF). This involves coming up with content ideas based on insights, data and feedback, and writing engaging news and features for people with PF, working with staff across the organisation.
I also manage the design and proofreading of the magazine, working with the designer to create a visually impactful publication.
This has involved working closely with teams throughout the Fund, including finance, communications and fundraising, to produce a brief for the publications, and to create timelines and feedback processes. I’ve then made sure the project stays on track throughout its six-month duration.
Alongside writing all the copy for both reports and interviewing case studies, I’ve managed design and photography, and worked with the Fund’s digital team to create online versions of the publications.
Clearing land to grow palm oil and soy is a major cause of deforestation in Asia and South America. WWF’s high profile Palm Oil Scorecard and Soy Scorecard rate major global companies on how much sustainable palm oil and soy they use.
WWF launched new versions of both communications in 2016, including microsites and printed reports. I co-ordinated both projects, which involved editing copy for the microsites and reports, managing the work of a graphic design and digital agency on the design of both, and working with WWF teams in four countries. I also helped produce the previous editions of both Scorecards in 2013 and 2014.
I’ve been working with WWF, in the UK and internationally, since 2008, on everything from magazine and website copy, to managing the production of reports.
I edited the copy for WWF’s 180-page Asian fast moving consumer goods: A sustainability guide for financiers and companies report, turning information from WWF’s experts into clear, concise copy to compel companies to take action to source more sustainable commodities. I then managed its design, working with the designer to lay out the publication creatively while still adhering to WWF’s brand guidelines.