Activities for girls and other projects

Exciting new activities for girls
I worked with Girlguiding on the relaunch of their activity programme for girls aged 4-18, writing and editing 300+ activities for publication in print and online.
This included writing engaging, exciting copy – integrating Girlguiding’s new tone of voice – directed squarely at girls, encouraging them to choose the activity to do in their meetings, and showing them clearly how to do it with easy-to-understand instructions.
I also trained the project team preparing initial drafts of the activities on how to make their copy compelling for girls, with bespoke half-day sessions.
Other projects
I’ve worked on many other projects with Girlguiding over the past decade. Just a few examples include:
- Regularly contributing to Girlguiding’s digital magazine for leaders, guiding. For example, I wrote this feature about the history of the Extension section for disabled girls and this feature about leaders’ passion for motorsports.
- Writing a leaflet to encourage schools to get involved in Girlguiding
- Editing Girlguiding’s recruitment toolkit
- Editing a welcome pack for parents